About Us

We built it from nothing. We sold it. Then we doubled the sales, just for fun.

The award was nice. The business behind it was better.

About Us

Distributor of the Year.

A couple in business and in life

We're Elena and Domenico. Partners+ is what happens when a marriage comes with complementary skills. Between the two of us we cover design, branding, merchandising, marketing, and IT. We dream up the brand; then build the system that runs it. We argue in different languages and land on the best answer.

A couple in business and in life. This is what the off days look like.

A couple in business and in life. This is what the off days look like.

Track record

Pet Store Direct started as two people with an idea and became a warehouse full of people (and a few dogs). We built it from the ground up, won Distributor of the Year three years in a row, and sold it to a private equity firm. Most founders would have stopped there. We stayed and doubled the sales again - setting the fastest lap after the win was already ours. Because we could.

The Pet Store Direct crew, mid-build. Yes, the dogs were on payroll.

The Pet Store Direct crew, mid-build. Yes, the dogs were on payroll.

The + in Partners+

The name is the model: we build alongside partners in every area of expertise, and we treat everyone, from clients to collaborators, as one.

The plus is also the right people. Over two decades of knowledge and experience in e-commerce, we've worked with operators, creatives, and agencies from around the world. When a client needs a sharper brand, a faster site, or a campaign that converts, we don't hand over a referral list. We bring in the exact people we'd put on our own business. We also help clients keep the right people on the bus and get the wrong people off the bus. Once you run on EOS, you always run on EOS.

The + in Partners+

Why now, why AI

We're addicted to growing businesses. Right now that obsession has a name: AI.

Not experiments that die in a slide deck - AI wired into how a company merchandises, markets, and operates, measured in margin and speed. Today the + is AI - and the partners who put it to work for you.

The brands that move now will own this decade. Let's make yours one of them.

Why now, why AI